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Welcome to the LTCM Blog page. Here you can find online resources from Lightning Tree Creative Media and other contributors that highlight how advertising professionals and business owners achieve their marketing goals. The blog is updated weekly, so stay tuned for more great information and entertainment!
12.09.09 - What the heck is Twittering anyway?What does “word of mouth” have to do with Social Media Marketing? Actually, it has everything to do with Social Media Marketing. Just consider the results of JupiterResearch. Online social network users were three times more likely to trust their peers’ opinions over advertising when making purchase decisions. ("Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape,” JupiterResearch, March 2007). Send us questions, comments, and answers to this post HERE. |
11.20.09 - Give Art for the HolidaysThe holiday season is almost here and LTCM has spent some time working with JVC Artworks. Janice VanCronkhite is offering an exclusive set of greeting cards from a selection of her most popular and inspiring original paintings: Triumphant, Bridal Dance, Behold, and Love is All. Each card delivers a printed message inside that will bring hope and encouragement throughout the year. You can find the greeting cards on the JVC Artworks site. Send us questions, comments, and answers to this post HERE.
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11.05.09 - It's Not Just A Logo...he American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers." Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. The objectives that a good brand will achieve include:
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without. What does branding mean to your company's marketing strategy? Send us questions, comments, and answers to this post HERE.
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